Designing and activating a growth strategy for the $6.55B life sciences tools portfolio of a multinational biotechnology company
Growth Initiative Deployment
Growth Initiative Deployment
Our Challenge
A multinational life sciences tools and services company was looking to build a bridge between its marketing, sales, and BD capabilities to increase the aperture across its pipeline funnel and shift sales rep behavior from reliance on passive inbound leads to a proactive, hunting mentality.
Our Solution
BizLove worked across the sales, marketing, and BD functions to develop targeted account-based marketing training materials, extensive end market collateral, brand messaging resources, and a new display ad marketing program to equip both the sales reps and the company's marketing professionals with the right tools to go on the offensive to both deepen existing customer relationships and establish net new contacts in a competitive market space.
The Impact
$970MM
Unlocked sales leads with majority of 25 high value target accounts in $970 million high growth market
Six months post engagement, the client has utilized the materials BizLove developed to convert 100% of its customer targets into incremental revenue producers and has engaged us for subsequent work that extends the initial pilot of one end market to the client's entire product portfolio of nine global markets.
Case Studies
Discover solutions for moments of reinvention.
M&A Integration
Enabling integration and accelerated growth for a multinational healthcare business following a ~$3B acquisition
AI Adoption & Integration
Multinational HR program for a german multinational science and technology company
M&A Integration
Helping a multinational medical device manufacturer unlock long-term value following a $95M acquisition